Footfall & presence, anonymous by design
For shops, garden centres & showrooms
Know your footfall. Bring it back.
Online, you know every visitor. In store, you know the till total. Guest Wi-Fi closes the gap: who came in, who came back, and a consented list for the next promotion.
We have no idea how many people walk past versus walk in.
Footfall and presence analytics from your access points: passers-by, visitors, dwell time, capture rate. MAC addresses are never stored.
The loyalty card lives in a drawer at home.
The phone is the loyalty card: a visit-based reward, redeemed at the till with a single-use code.
Our email list is a spreadsheet from three years ago.
Every sign-in adds an opted-in contact with the wording and time recorded.
The retail playbook
Three journeys. Switched on in a minute.
- Welcome offer
First sign-in triggers a single-use welcome code for the till, valid this week.
- Footfall-timed promotions
The 7x24 heatmap shows the quiet slots; a scheduled campaign targets them.
- Postcode-area demographics
Where your visitors come from, aggregated with k-anonymity, so you can place the next local ad.
A garden centre with café, worked example
Assumes 900 visitors a week, 20% Wi-Fi sign-in and 30% email opt-in. Illustrative only.~55
new opted-in contacts / week
7 x 24
busiest-hours heatmap, per site
£179
per month, 6-10 access points, Engage
Demographics with k-anonymity
What retailers use most
- Footfall & presence analytics (Enterprise)
- Postcode-area and age-band demographics, k-anonymised
- Welcome and visit-based offers redeemed at the till
- Campaigns to opted-in customers only
- Guest feedback on the "you’re online" screen
- Zapier / Make and REST API for your POS or CRM
- Printable "Free Wi-Fi" QR cards
Questions retailers ask
Does footfall tracking need consent?
Footfall uses anonymised access point signals: the MAC address is hashed with a daily key before storage and raw sightings are deleted after 7 days. You display a short "Wi-Fi analytics in use" notice, which we provide.
Can the till redeem a code without the app?
Yes. Staff use a redeem-only login on any phone or tablet, or scan the QR on the customer’s screen.
Can we connect our POS?
Not natively yet. The REST API, webhooks and Zapier / Make cover most flows today.
Try it on your own Wi-Fi this week.
14 days free. No card. Cancel in one click.