A guest room with a bed, a writing table and a tray of juice

Direct bookings, not OTAs

Guest Wi-Fi marketing for hotels and B&Bs.

The booking site owns the guest until they log on to your Wi-Fi. From then on they can be yours: a post-stay review request, a return offer for booking direct, and a list you actually own.

Start 14-day free trial See the hotel template

The Harbour Hotel (demo) sign-in page on the hotel template, with a room number field

How does guest Wi-Fi help a hotel get direct bookings?

Guests sign in to the Wi-Fi with their email (and room number, if you ask) and can opt in to hear from you. Online travel agents often pass on a masked email; the Wi-Fi sign-in gives you the guest’s own address, with their consent recorded. After checkout WiFinger sends a review request, and later a return offer with a single-use code for booking direct.

We pay commission to a site that never tells us who stayed.

The Wi-Fi sign-in gives you the guest’s own email with consent, so next time they can book direct.

Guests leave and we never hear from them again.

A review request after checkout, then a return offer at the right season.

The Wi-Fi password is on a card at reception and everyone shares it.

Email or room-number sign-in, a session length per stay, and a QR card in every room.

Typical problems venue owners describe to us; not quotes from named customers.

“You’re connected” screen with a star rating question, a Google review button and follow-us links — After “Connect”

What hotels do with it

Own the guest relationshipEvery stay can add an opted-in contact to your own list, not the booking site’s.
Post-stay reviewsEngageA short email with your Google or Tripadvisor link after the last Wi-Fi session of the stay.
Book-direct offersEngageA single-use code for the next stay, sent when guests plan their next trip.
Wi-Fi that just works for the stayA session length per site (for example three days) and access point offline alerts by email, so reception hears about a dead AP first.

Sign-in pages shown are demo venues on the sector template. Everything on them can be changed.

The hotel playbook

Three post-stay journeys, switched on in a minute.

Post-stay review
Two days after the last session, a short email with your Google or Tripadvisor link.
Book direct next time
A return offer with a single-use code, sent at the right time of year.
Seasonal campaigns
Segment by last visit and send the winter break or summer weekend offer to the right people.

Campaign results: delivered, opened and clicked for a sent email campaign

A 30-room hotel, worked example

Assumes 45 check-ins a week, 1.6 devices per guest, 40% email opt-in and 3-5 access points. Illustrative only, not a customer result.

~18

new opted-in guests a week

2 days

after checkout, the review request

£139

a month on Engage (3-5 access points, ex VAT)

Guest Wi-Fi set-up and compliance for hotels

Typical hotel Wi-Fi

Hotels have the most access points per site: one per corridor or per two rooms, often 10 to 40 units. Managed properties usually run Cisco Meraki or Aruba Instant with a controller; independents and B&Bs often have Ubiquiti UniFi, TP-Link Omada or Grandstream GWN; a holiday let may have a single MikroTik or OpenWrt router. All connect: Meraki, Aruba, Omada, MikroTik and OpenWrt through the external portal and RADIUS, UniFi and GWN by API. Pricing is per site by access-point band, so a large property sits in a higher band and never pays per guest.

Consent during a stay

Hotels keep guests for days, so the session length is per stay (three days, say) and a returning device reconnects without a new sign-in. Booking data and Wi-Fi data stay separate: the room number is optional and matches a stay, it does not profile a guest. Consent to marketing is a separate tick in the guest’s language, and international guests have the same rights under UK GDPR while they are here. Post-stay emails go only to guests who opted in; withdrawal is one click.

Setting up guest Wi-Fi marketing in a hotel

Connect the property’s Wi-Fi
Pick the vendor, paste the API key or the portal URL and RADIUS secret into the controller, and check every access point shows online in Wi-Fi health.
Publish the hotel template
Add the room-number field, switch on the languages your guests use, set a session length for the stay and print the QR card for each room.
Turn on the post-stay journeys
The review request two days after checkout and the book-direct offer for the next season.

What hotels use most

Hotel sign-in template with a room-number field
Session length per site for the length of a stay
Post-stay review request and return-offer journeys
Access point offline alerts by email
Data-export and “forget me” requests handled in the dashboard
Sign-in page in English, Welsh and 14 more languages
HubSpot, Mailchimp, Klaviyo or Brevo sync for opted-in guests (Enterprise)

See prices

Questions hotels ask

Do we need new Wi-Fi equipment?

No. Grandstream GWN, Ubiquiti UniFi and Aruba Instant connect directly; MikroTik, TP-Link Omada, Cisco Meraki, OpenWrt, pfSense and most business routers with an external captive portal and RADIUS work through the generic connector. Your guest network stays on your hardware.

Can guests stay signed in for the whole stay?

Yes. Set the session length per site (for example three days); returning devices reconnect and count as a return visit.

Where is guest data kept?

In the UK (London). WiFinger acts as your processor under a Data Processing Agreement that lists every sub-processor and the safeguards for any transfer outside the UK.

Can we ask for a room number?

Yes. The hotel template includes an optional room-number field, and you can add your own questions (text, dropdown, date, tick box).

Do international guests see the page in their language?

The sign-in page can be shown in English, Welsh and 14 more languages, with your own wording in each one you switch on.

Can the Wi-Fi sign-in be part of check-in?

Yes. Put the QR card in the key wallet or on the desk; the guest scans it, enters an email and room number and is online for the stay. Reception sees access point health, never a guest’s browsing.

What about guests who booked through an OTA?

They sign in like everyone else. If they opt in, you have their own email address with consent recorded, so the next stay can be booked direct.

Try WiFinger at your hotel this week.

14 days free with every feature. No card. Cancel in one click.

Start free trial Book a demo