An empty theatre auditorium with tiered wooden seats facing the stage

Every event builds the list for the next one

Guest Wi-Fi marketing for event venues and attractions.

Hundreds of people, one night, and the promoter keeps the ticket data. Your Wi-Fi is the one touchpoint you own: capture attendees with consent, tag them by event, invite them back.

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The Quayside Hall (demo venue) sign-in page with a “Today’s programme” announcement

How do event venues use guest Wi-Fi marketing?

Attendees sign in to the venue Wi-Fi on a page that can show today’s programme, and can opt in to hear about future events. WiFinger tags them by event or date, so “came to the comedy night” becomes a segment you can invite to the next one, with a single-use early-bird code. The ticket platform keeps its data; this list is yours.

The ticket platform has the audience. We have a bar tab.

Attendees sign in to the Wi-Fi with an optional marketing tick; you keep the contact.

Every event starts from zero.

Tag guests by event and send the next announcement to people who came to something similar.

We only find out an access point died when the bar queue complains.

Live sessions per access point, and an email the moment one goes offline.

Typical problems venue owners describe to us; not quotes from named customers.

“You’re connected” screen with a rating question and follow-us buttons — After “Connect”

What venues do with it

A list per eventEngageA portal per event, or one page and a date-based segment, so each night becomes an audience you can invite back.
Early-bird offersEngageOne campaign to the right segment with a single-use code for the next date.
Today’s programme on the sign-in pageAn announcement block with the running order, and follow-us links after “Connect”.
Know the network is upLive sessions per access point during the event and offline alerts by email and webhook.

Sign-in pages shown are demo venues on the sector template. Everything on them can be changed.

The venue playbook

Three event journeys, switched on in a minute.

Event tagging
A portal per event or a date-based segment: “came to the comedy night” is a list you can email.
Next-event announcement
One campaign to the right segment, with a single-use early-bird code.
Review request
The morning after, a short email with your Google link. The same ask for everyone.

A 600-capacity venue, worked example

Assumes three events a week, 40% Wi-Fi sign-in, 35% email opt-in and 6-10 access points. Illustrative only, not a customer result.

~250

new opted-in attendees a week

Live

sessions per access point during the event

£179

a month on Engage (6-10 access points, ex VAT)

Guest Wi-Fi set-up and compliance for event venues

Typical event venue Wi-Fi

Event spaces and attractions need burst capacity: hundreds of phones joining in the same ten minutes. That means several high-density access points per hall, usually Cisco Meraki, Aruba Instant or Ubiquiti UniFi, sometimes Grandstream GWN or TP-Link Omada in smaller halls, with a MikroTik or pfSense box at the edge. WiFinger connects to all of these (API for UniFi and GWN, external portal and RADIUS for the rest) and shows live sessions per access point during the event, so you see a struggling unit before the bar queue does.

Audiences, promoters and consent

An audience is not a mailing list until each person says so. Consent wording names your venue, not the promoter; if a promoter wants the list, that needs its own wording on the sign-in page and its own tick. Tagging attendees by event is fine: it records where a person consented, not anything beyond what they gave you. Under-18 events need thought: keep the form minimal and switch marketing off for those nights.

Setting up guest Wi-Fi marketing in an event venue

Connect the venue Wi-Fi
Connect the controller and check every access point in Wi-Fi health the afternoon before an event.
Publish the events template
The “Today’s programme” block, a follow-us screen after Connect and, if you like, one portal per event.
Segment by event, invite back
After the night the attendees are a segment; send the next-date announcement with a single-use early-bird code.

What venues use most

Events sign-in template with an announcement block
Segments and tags by event or date
Email and SMS campaigns with the consent check at send time
Offers with single-use codes for early-bird tickets
Live sessions and access point health
Follow-us screen after connecting
REST API and signed webhooks for your ticketing tools

See prices

Questions venues ask

Do we need new Wi-Fi equipment?

No. Grandstream GWN, Ubiquiti UniFi and Aruba Instant connect directly; MikroTik, TP-Link Omada, Cisco Meraki, OpenWrt, pfSense and most business routers with an external captive portal and RADIUS work through the generic connector. Your guest network stays on your hardware.

Can we run a different sign-in page per event?

Yes. Create as many portals as you like and assign one to the guest network for the night, or keep one page and segment by date.

How many guests can connect at once?

That depends on your access points and internet line. WiFinger handles bursts of sign-ins; for very large events, check capacity with your Wi-Fi installer.

Can we share attendees with a promoter?

Only within the consent guests gave. Consent wording names your organisation; sharing with third parties needs its own wording, which you can set on the sign-in page.

Do we need a contract?

No. Plans are monthly per site and can be cancelled at any time; the first 14 days are free with no card.

Can we switch the sign-in page for each event?

Yes. Create a portal per event and assign it to the guest network for the night, or keep one page and segment by date. The running order changes in the announcement block in a minute.

Will the sign-in cope with a crowd arriving at once?

WiFinger handles bursts of sign-ins; capacity on the night depends on your access points and internet line, so check both with your installer before a very large event.

Try WiFinger at your venue this week.

14 days free with every feature. No card. Cancel in one click.

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