See who shows up. Keep them coming

Guest Wi-Fi marketing for gyms and leisure centres.

Members join the Wi-Fi on every visit, which makes it one of the most reliable attendance signals you have. Use it: a lapse nudge after three weeks, a class reminder, a review request after a good month.

Start 14-day free trial See journeys & campaigns

Anchor Fitness (demo gym) sign-in page on the dark gym template

How can a gym use its guest Wi-Fi?

Each Wi-Fi sign-in is a visit. WiFinger counts them per member or visitor, so you can see who is coming less often and act before they cancel: a “we miss you” message after 21 days, a joining offer for day-pass visitors, a review request after a streak of visits. Messages only go to people who opted in, by email or SMS.

People stop coming long before they cancel.

Wi-Fi sign-ins show the drop. A win-back journey sends a friendly nudge after 21 days.

Day-pass visitors never become members.

A welcome journey with a joining offer, sent to visitors who opted in.

Peak hours are packed, mornings are empty.

The busiest-hours heatmap makes the case for an off-peak offer, and the campaign sends it.

Typical problems venue owners describe to us; not quotes from named customers.

Sign-in page offering an email code or a text-message code instead of a form — Email or SMS code sign-in

What gyms and leisure centres do with it

Spot lapsing members earlyEngageSegments by visit frequency and last visit; a journey nudges anyone who has not been in for 21 days.
Day pass to memberEngageVisitors who opt in get a joining offer with a single-use code.
Class reminders by SMSEngageOnly to members with a separate SMS consent. SMS uses prepaid credits, so costs are known in advance.
One list across gym, pool and caféSites and areas under one organisation, with a returning-visitor rate and heatmap for each.

Sign-in pages shown are demo venues on the sector template. Everything on them can be changed.

The gym playbook

Three member journeys, switched on in a minute.

Lapse nudge
21 days without a sign-in triggers a “we miss you” message with a class suggestion.
Day pass to member
Visitors who opt in get a joining offer with a single-use code.
Review after a streak
After eight visits in a month, a review request. People who show up are your best reviewers.

Automation editor: wait, condition and send steps

A 1,200-member gym, worked example

Assumes 2,000 sign-ins a week, 30% email opt-in among new joiners and 3-5 access points. Illustrative only, not a customer result.

21 days

lapse threshold you choose

guest list across gym, pool and café

£139

a month on Engage (3-5 access points, ex VAT)

Guest Wi-Fi set-up and compliance for gyms

Typical gym Wi-Fi

Gyms have large open rooms, mirrors and metal equipment, so three to six access points are typical, with more for a pool or studios. Chains often run Cisco Meraki or Aruba Instant; independents Ubiquiti UniFi, TP-Link Omada or Grandstream GWN. Members reconnect on every visit, so the session length and automatic reconnection matter more than in any other sector; both are set per site and work the same on API-connected (UniFi, GWN) and RADIUS-connected (Meraki, Aruba, Omada, MikroTik) systems.

Attendance data and consent

Attendance is close to health data, so keep it factual: WiFinger records sign-ins and visits, never what a member does in the building. Marketing consent is separate for email and SMS; a class reminder by text needs the SMS tick, not just the email one. The lapse nudge goes only to opted-in members, and if your membership system already holds a consent, keep the two in step by passing opt-ins and withdrawals through webhooks.

Setting up guest Wi-Fi marketing in a gym

Connect the gym’s Wi-Fi
Connect the controller and set a long reconnection window so members sign in once, not on every visit.
Publish the gym template
The dark template, email-code or SMS-code sign-in so nobody types a password on a treadmill, and your class timetable link after Connect.
Turn on the lapse nudge
21 days without a sign-in triggers the message; add the day-pass-to-member journey for visitors who opt in.

What gyms use most

Gym sign-in template, with email-code or SMS-code sign-in
Returning-visitor rate and busiest-hours heatmap
Win-back, welcome and review journeys
SMS campaigns for class reminders (separate SMS consent)
Segments by visit frequency
Access point offline alerts
Mailchimp, Klaviyo, HubSpot or Brevo sync (Enterprise)

See prices

Questions gyms ask

Do we need new Wi-Fi equipment?

No. Grandstream GWN, Ubiquiti UniFi and Aruba Instant connect directly; MikroTik, TP-Link Omada, Cisco Meraki, OpenWrt, pfSense and most business routers with an external captive portal and RADIUS work through the generic connector. Your guest network stays on your hardware.

Do members have to sign in every visit?

No. Returning devices reconnect automatically for as long as you choose, and each reconnection counts as a visit.

Does it replace our membership system?

No, it sits alongside it. Use signed webhooks or the REST API to pass sign-ins or opt-ins to your membership CRM (Zapier and Make via webhooks — native Zapier app coming).

Is SMS marketing allowed?

Only with an explicit, separate SMS consent, which the sign-in page records. Every message carries an opt-out, and withdrawal stops any journey in progress.

How much does SMS cost?

SMS is sold as prepaid credits (one credit per SMS segment) topped up from Billing; sending stops at zero. Enterprise includes 250 credits a month per site.

Can we send class reminders by text?

Yes, to members who ticked the separate SMS consent. SMS uses prepaid credits so the cost is known in advance, and every message carries an opt-out.

Will it work alongside our membership software?

Yes. WiFinger sits beside it: sign-ins, opt-ins and withdrawals can be passed to your CRM through webhooks or the REST API, and the CRM sync on Enterprise keeps Mailchimp, HubSpot, Klaviyo or Brevo in step.

Try WiFinger at your gym this week.

14 days free with every feature. No card. Cancel in one click.

Start free trial Book a demo